Marketers will tell u that you must choose your customer … not just people you think will benefit from what you have to offer, but people you actually want to work with. It’s the same for outreach, whether u’re in an existing or brand new church. Affinity is key to being able to share a message of hope. Don’t overlook that. We do hate to admit how much like marketing outreach in the church is, but it is. We must employ smart measures to maximize our time. God will redeem them if we stay grounded in our relationship with God … spending time with God. We don’t just strategize apart from our relationship with God.